Katie Holmes On Her New Film & Beauty Campaigns

With fashion editors scoping her label, smouldering beauty campaigns and a return to the big screen, Katie Holmes takes control

Photo by Trunk Archive

Photo by Trunk Archive

Try as they do, tabloid typecasters can’t pin down Katie Holmes. Over the past decade, the gossipy characterizations have swung wildly—from Dawson’s tomboy-next-door, to Tom Cruise’s surprise robot bride, to badass hero-mom back in the spotlight. What keeps the rumour pundits guessing is the star’s undeniable mastery of the quiet reinvention.

Without ever dishing the dirt, she rebounded from the hyper-scrutiny of her divorce—and rewrote the media plot line—with impressive skill and speed: moving to Manhattan with daughter, Suri; debuting her casual-cool label, Holmes & Yang, at Spring 2013 New York Fashion Week (the line just arrived in Canada at The Room in Toronto); returning to the Broadway stage (Dead Accounts); and landing not one but two beauty deals. This spring, she’ll grace ads for Bobbi Brown as the brand’s first-ever celebrity spokesperson, while she promos Alterna Haircare as its new co-owner and face.

Loyal to a natural aesthetic—the 34-year-old rarely sports so much as a red lip—Holmes clicked with the like-minded Brown when they met through a mutual friend. Over tea, they bonded over their Midwestern roots, and the makeup master agreed to orchestrate the backstage beauty at Holmes & Yang. (Look for their first product collab, the Bobbi & Katie Palette, this fall.) “Her mission statement is something I believe in,” says Holmes about the artist’s ideology of bolstering self-esteem and celebrating realness instead of a cookie-cutter standard.

Though Holmes worked as a model in her teens, she says her own self-assuredness has waxed and waned. But as personal dramas recede in the rear-view mirror, she’s found a new toughness, be it about body image or life decisions. “You go through times where you feel really confident, and times where you feel like, When am I gonna get a real bra? You know, junior high—that was hard,” she recalls. “I have learned along the way, and I just try to be myself.”

After a Hollywood hiatus, she’s set to return to the big screen in an as-yet-untitled modern retelling of Anton Chekhov’s The Seagull, directed by Christian Camargo, and she’s signed on for a comedy, Responsible Adults, with Chace Crawford. She’s also planning to write—a script or even a book (memoir, please!). “I want to keep working with people who are way better than me,” she says, singing the words of a free bird who follows her own head and heart.

Product Photography by Ivan Engler; Fashion Photography by Getty Images

Product Photography by Ivan Engler; Fashion Photography by Getty Images

Product Photography by Ivan Engler; Fashion Photography by Getty Images

Product Photography by Ivan Engler; Fashion Photography by Getty Images

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