Attention, early adopters: The “cushion foundation” trend that kicked off in South Korea—the same country that sparked the BB cream craze—has arrived in North America. What’s that, you ask? Think of this as makeup pumped up with skin-care ingredients and packaged in a clever compact.
First hitting South Korean shelves in 2008, cushion foundations dispense liquid makeup from a soaked sponge. It’s like using an inkpad: Press the springy pillow with the puff applicator (included) to get just the right amount of foundation, then apply on your face. This hero product promises to hydrate, protect and perfect skin, while feeling like nothing at all.
Intrigued, I took the Dr. Jart Bounce BB cushion foundation for a test-drive approximately five seconds after it landed on my desk. My first impression: Is this it? The smidgen of product dispensed doesn’t seem enough to do the job. But somehow it worked, evening out imperfections without the telltale masky effect of lesser foundations.
I also appreciated the abundance of extras: the mineral-based SPF 30; skin-firming collagen and hydrating hyaluronic acid; elasticity-boosting elderberry and pomegranate extract; and skin-brightening grapeseed oil.
The product is definitely best for those who prefer light coverage, and sadly comes in just two shades (light beige and…medium beige). But if you’re looking for less-is-more makeup and more-is-more skin care, this one’s for you.
Dr. Jart Bounce BB, $58.