Beauty Review: Benefit Gimme Brow

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To me the perfect arches are full yet polished—neither a wild thicket nor a zealously pruned bonsai. And though mine are naturally dark, filling them in ever so slightly magically puts all my features into balance, especially when I’m sporting a statement lip colour, too.

Brow pencils used to be my trusty go-to—until I gave Benefit Gimme Brow a whirl. Working like a micro mascara, the brush-on coloured gel is fast, super easy and totally convincing. It’s intuitive to use, making it ideal for the pencil novice worried about drawing on a Bert-style Muppet brow.

Since this helps bulk up the look of existing hairs, it won’t make a skinny, tweezed set suddenly bushy; you’ll have to wait for those babies to grow back.

Instead, this just gives a je ne sais quoi boost that makes the most of what we have, which is pretty much what I want in every beauty product.

Benefit Gimme Brow, $26.