Taylor Swift fans will recognize the moniker of her first fragrance, borrowed from the love-crazed lyrics of “Enchanted” from her Speak Now album. As the name suggests, Wonderstruck is meant to capture that awe-inspiring feeling that comes from experiencing something magical, such as the rush of an instant connection with someone. Like the young star, the perfume is sweet and girly, with heart notes of vanilla, honeysuckle and white hibiscus. Top notes of freesia, apple blossom and raspberry give the scent an ultra-feminine allure.
The shimmery purple bottle is adorned with whimsical star, dove and birdcage charms. Swift added personal touches such as the embossed patchwork cap, meant to represent the many fabrics she has collected on her travels. Also on the cap is a subtle 13—the songstress’s lucky number. The collection includes the eau de parfum, rollerball, body lotion and bath gel. With Swift’s streak of record-breaking radio hits and album sales, we expect we’ll see the same success from her first fragrance.–Melanie Kerr
FLARE pick: Wonderstruck, from $22, shop.elizabetharden.com