With so many formulas on the market, shopping for mascaras can get a little overwhelming at times. Whether you want mega-volume or a wide-eyed curl or length that rivals false lashes, there’s a wand for that.
But It Cosmetics Hello Lashes Mascara takes it one step further, packing the equivalent of five products into one handy tube. Along with the mascara itself, the formula includes a lash-enhancing serum, a volumizing lash primer, and even a lash tint — the stain provides long-wear colour even after you take the mascara off.
With any mascara, the brush design is a big factor. This one is designed to work like a lash comb/curler, separating and shaping lashes to give you a dramatic look. It also features a ball on the tip that makes it a cinch to apply the product even on those baby lashes and bottom lashes. It’s perfect if downsizing your makeup bag is necessary, and this way you’ll have plenty of room for all of fall’s new products. — Melanie Kerr
FLARE pick: It Cosmetics Hello Lashes Mascara, $24, theshoppingchannel.com.