Bethany Mota
Subscribers 7.3 M
Style, beauty and DIYs from a California teen turned fashion industry mogul
Michelle Phan
Subscribers: 7M
Detailed step-by-steps for everything from no-makeup makeup to Game of Thrones-inspired beauty
Zoella
Subscribers: 6 M
Beauty/life advice from the ultimate British BFF, Zoe Sugg
Kandee Johnson
Subscribers: 2.2 M
Tutorials from a former celebrity makeup artist
Sandi BallSubscribers: 2.1 M
Macro-view breakdowns for DIY nail art by Windsor, Ont.’s Sandi Ball
Luxy Hair
Subscribers: 1.9 M
Get-the-look guidance for hair extension styles, including the famed Frozen braid, by ex-Torontonian Mimi Ikonn
