5 New and Innovative Mascaras: Editor-Tested!

As suggested by the pink tube and cute name, L’Oréal’s latest addition to its best-selling Voluminous line is meant to give anime-calibre eyes, which means coating both top and bottom lashes. To help grab the baby-fine lower ones, the wand is hinged at the brush, which allows for greater flexibility when applying in a vertical motion. It works as promised: two layers glided on easily with the flexi-brush, and created a thick, slightly clumpy doll-like look that (thankfully) reminded me more of Twiggy than Sailor Moon. —Rachel Heinrichs, senior editor

$11, at drugstores