5 Decadent & Eco-Friendly Coconut Beauty Picks

Shedding its association with '70s sun worshippers, the great white pulp is propelling a skin care revolution. Ginnifer Goodwin is the latest celeb to cop to using food-grade, extra-virgin coconut oil to cook—and wash her face. Model Lindsey Wixson is also a fan. Now, Toronto-based organic body care company Shoosha features coconut as the star of its kitchen-made soap bars, which were gift-bagged at the Golden Globes. With skin-protecting antioxidants and healing lauric acid, the tropical treasure makes us nutty—in a good way.