Buying eco-friendly beauty products used to mean sacrificing functionality for natural ingredients. Thankfully, things have since changed. Eco-friendly brands are researching options that look, smell and feel great and have the same efficacy as traditional beauty products—minus the chemicals. Truly eco-friendly products are better for the environment because they're biodegradable and their packaging is reused and/or recyclable. They're also healthier when applied to the skin because natural ingredients (the higher the percentage of organically-grown the better) usually have lower levels of toxicity. Look for a low score on EWG's Skin Deep Cosmetics Database (the higher the rating, the more toxic and likely to cause allergic reactions, irritation and disrupt reproductive and endocrine function—scary, we know).