
Photo Courtesy of LooseButton

Photo Courtesy of eBeauty

Photo Courtesy of Beautyphica
As the beauty-obsessed know, beauty retailers don’t run as rampant as apparel stores. But with online beauty counters, such as the Canadian-born well.ca and beautymark.ca, growing in popularity, the way has been paved for a new wave of choices. Here are three of Canada’s newest players:
Ebeauty.ca
Imagine one big beauty department store, right at your fingertips. With over 300 brands in stock, ebeauty.ca carries products ranging from spa-worthy brands, such as Paris-based hair-care brand Phyto, to the hottest summer favourites like Fake Bake’s Bronze On The Glow.
Luxe Box
Beauty choices are highly personal, so if you’re someone who likes to try a product before committing, Luxe Box is a monthly service that will let you sample without leaving your house. For $12 a month, Luxe Box sends customers a set of travel-sized samples, allowing customers to explore new products without shelling out for a full-sized product that might not work for their skin type. The selection is a surprise, but the company works with brands ranging from Dermalogica to Benefit to Christian Dior. loosebutton.com
Beautyphica.com
Beauty snobs rejoice, some of the most exclusive products have come to one place, Beautyphica.com, which carries a small selection of niche brands. Their most recent addition is Aesop, an Australian skincare brand packed with high-quality plant-based and antioxidant ingredients. You can also pick up Parisian men’s skincare brand LifeLab and scents from L’Artisan Parfumeur.