Liquid Velvet lipstick, $24, ciatelondon.com
Ciaté, already beloved for its amazing nail polishes, is now our favourite liquid lipstick brand, too. Their version is super hydrating and feels soft on appication before settling into luxurious velvet finish. Since there is so much pigment, you might even need a blot or two—a little goes a long way with this product. As for wear time? It’s basically forever.