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Kat Von D
Everlasting liquid lipstick, $24, sephora.com
Even if you don’t already own a liquid lipstick from Kat Von D, you have probably heard the hype. There’s a good reason that shades like Bow & Arrow and Lolita are consistently sold out: they’re just that good. Not quite a liquid and not quite a cream, this formula dries to a light, matte finish that lasts.