URBAN OUTFITTERS IS GOING BRIDAL

The mega-chain wants to help you get married

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Great news! Urban Outfitters Inc. — that purveyor of all things hipster chic — has decided to enter the bridal biz. The soon-to-be-launched e-commerce site will live under its Anthropologie label and will feature everything from gowns and accessories to a bridal registry for all your gifts. Wedding dresses will range from $1,000 to $5,000 and are said to have an “heirloom” sensibility about them. We think this is a fabulously affordable alternative to J.Crew’s more preppy looks and can’t wait to see what they dream up.

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