The return of supermodels and super-volume at Louis Vuitton


Yesterday at Louis Vuitton, bigger was better.  From the iconic models on the runway to the grand ball gowns and full-skirted silhouettes, Marc Jacob’s latest collection was a full-tilt celebration of voluptuous femininity.  Opening with seductive star mannequin Laetitia Casta and closing with supermodel Elle MacPherson, the show featured recognizable faces like Coco Rocha (our April covergirl), Bar Refaeli, Lara Stone, Adriana Lima and Karolina Kurkova.  While the room-filling presence of these women is undeniable and all the better for carrying off the voluminous frocks that would drown lesser girls, we have our own theory about this unique casting.  You see, Marc Jacobs’ partner, Lorenzo Martone (who we spoke with during a recent visit to Toronto) has started a modeling talent agency called Arc PR.  They aim to explore various career opportunities for successful models and rep names like Alessandra Ambrosio, who walked the LV runway in yesterday’s show.  Perhaps Mr. Martone, who champions the reign of supermodels, influenced the selection of boldfaces?  It was an inspired choice after the Marc Jacobs collection in New York where most models were alluring unknowns.  So which catwalk statement do you prefer–fresh faced élan or boldface glamour?

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