It’s a sad day for Canadian fashion. Sid Neigum and Beaufille are just two of the buzzy labels that have come out of Toronto Fashion Week in recent years. But this morning, the Canadian arm of events management giant IMG told The Canadian Press that after four years of sponsorship, it will no longer be hosting the event. The reason? A lack of local commercial funding. In other words: nobody’s buying in. While IMG continues to support shows in New York, London, Tokyo, Sydney and Berlin, the 6 now needs to find another source to help showcase local design talent—and likely also provide a desperately-needed cash incentive to upstart designers (as the future of the $30,000 Mercedes-Benz Start-Up prize, awarded during TFW, is unknown at this point). But with young Canadian designers like Vejas—who won a special prize in this year’s esteemed international LVMH competition and who will be carried at Nordstrom and Simons this fall—forgoing Toronto as a launch pad altogether, is the old-school platform even relevant in today’s borderless, Insta-everything, see-now-buy-now world ? The debate is on.