Max Mara’s Ultimate Camel Coat

The classic Italian label launches an e-shop devoted to Fall’s must-have coat

Mosha Lundstrom Halbert 0

Max Mara

If I whispered to you the words double breasted, cashmere, wool and camel, immediately Fall’s essential coat comes to mind. And as Burberry is to the trench coat and Chanel is to the tweed jacket, Max Mara is fashion shorthand for a knockout camel coat. On September 25th, the Italian label beloved for classic outerwear is launching an e-commerce site. The e-shop will first stock the iconic 101801 coat, seen here styled with off-duty elegance. For those of you who can’t resist a touch of monogram (we personally can’t), each coat ordered from the site can be personalized with your swirly initials on the label. The ultimate in signed, sealed, delivered. 

For more info, visit Max Mara.

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