In 1981, French couturier Anne-Marie Beretta designed Max Mara’s first 10181 wool and cashmere camel coat, and the versatility and slouchy silhouette made it a fast favourite of celebrities and models alike. Fast-forward 35 years and the Italian brand is re-releasing the timeless coat, and for the first time, it will be available in three colours: the classic camel, as well as oatmeal and black. There will also be 20 exclusive, limited-edition 10181s made in black and embellished with 10,000 beads, a punk-meets-pretty design inspired by writer and poet Dorothy Parker.
To celebrate the 10181’s relaunch, Max Mara is hosting a travelling exhibition of photographs taken by New York-based photog Roxanne Lowit of various celebs sporting the iconic coat. The exhibition’s Toronto stop is happening on Thursday, September 29 at the Max Mara on Bloor St. West. Aside from the photography display, partygoers will receive 20 percent off their purchase as well as complimentary monogramming. There are still a limited number of spots on the guest list, so RSVP to firstname.lastname@example.org now!