From figuring out your size to contending with all manner of changing room horror (bad lighting, trick mirrors, etc.), buying jeans can be a hellish task. But nothing beats the feeling of finding The One—or ones—that make you feel fresh to death (and your butt look bangin‘), so we enlisted the help of our Localist correspondents to create the essential cool girls’ guide to the best places to buy jeans in Canada. Now all that’s left to do is shop!
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Toronto: Over The Rainbow
Where: 101 Yorkville Ave., rainbowjeans.com (note: they are moving (and expanding) to the Manulife Centre in early Fall 2018)
Atmosphere: With 40 years experience under its belt, this inviting spot has earned a reputation amongst local shoppers as the biggest “denim emporium” in Canada, carrying over 30 brands in a wide-range of fits, styles and washes—even the pickiest of jean shoppers won’t leave empty handed.
Brands: Paige Denim, AG Jeans, A Gold E, Mother Denim, Blank NYC, Fidelity, Citizens of Humanity, J Brand and more
Fave piece for fall: The slouchy fit, raw hem and distressed rips keep the dainty rose embroidery from looking too sweet on these Blank NYC’s Ladies Floral Embroided Jean ($70).
Average price for a pair: Around $200-$300
Services: The staff are truly denim veterans and offer extensive product knowledge to help make jean shopping actually enjoyable.
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