Just Opened: Wilfred, by Aritzia

The Aritzia in-house label unveils its first standalone store in Toronto’s Eaton Centre

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Just Opened: Wilfred Just Opened: Wilfred Just Opened: Wilfred Just Opened: Wilfred Just Opened: Wilfred

Today, the doors swing open to Aritzia’s first Wilfred concept store. Nestled in Toronto’s Eaton Centre, the boutique is a one-stop for louche elevated basics from Wilfred, Wilfred Free and Le Fou, the more upscale label of poetic separates. We popped by to tour the new space, which feels like a curiosity-filled pied-à-terre, to pick our favorite transitional fall pieces, as seen on our intrepid assistant market editor, Erin O’Brien.

The FLARE favorites? A quilted leopard print tencel jacket (very Isabel Marant), double-pocket button up, and long silky skirt O’Brien sports (Look 1), and a shocking pink slip dress topped off with an airy snakeskin chemise (Look 2). With styles this effortless, easing into autumn is a style cinch.

Wilfred: 3rd Floor, Toronto Eaton Centre

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