We recently spotted her in the front row at London Fashion Week, but Alexa Chung’s also been busy adding to her growing modelling resume. Agatha—a French costume jewellery brand—just announced that she will front their latest campaign, AGAT’YOU. Chung is the brand’s first muse, and they made a wise choice with this fashion icon—Mulberry did name a bag in her honour, after all. Her signature mix of high and low designers aligns with the brand’s innovative affordable-meets-couture style, and they recently gushed about the Brit on their blog: “Her decomplexed style holding the keys to the zeitgeist, up with the latest trends that vibrate fashion, her sensitivity, her impertinence and denim shorts have totally seduced us!”
The collection features 50 bracelets and 300 slide charms, allowing women to choose individualized pieces and get creative with their look. “From glamorous to girly, they can be mixed and matched, playing on minimalist chic, pop or rock codes,” the brand said in a press release.
Launching in May, the collection will be available worldwide at Agatha boutiques, including Canadian locations in Montreal and Quebec City. The brand’s website also ships to Canada.