H&M To Launch & Other Stories Next Spring

The retailer announces 7 international locations for new label

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Photo Courtesy of & Other Stories

After much anticipation, H&M’s new label & Other Stories is set to open seven locations housing luxury-style goods designed by the Stockholm heavyweight. Barcelona, Berlin, Copenhagen, London, Milan, Paris and Stockholm will the first to experience (and wear!) pieces from Stories with bricks and mortar stores opening up this spring. “Its our aim to be a one-stop styling destination,” shared H&M spokeswoman Elke Kieft. “Beauty is going to be important as well. So there will be a wide range of colour cosmetics.”

Photo Courtesy of & Other Stories

 

Photo Courtesy of & Other Stories

 

Photo Courtesy of & Other Stories

 

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