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The quintessential girl next door is the muse for this Vancouver-based line of contemporary street wear launched in 2006 by costumer turned designer Jude Feller. Girlie, prairie-chic pieces like flirty floral sundresses cinched at the waist with a bow are mixed with more tomboyish oversized hoodies and loose tees, revealing a playful aesthetic that straddles the line between urban and outdoorsy. Other signature styles include tailored high-waisted trousers and shorts, printed blouses, and flattering a-line coats. Fans of the young line include British songstress Lily Allen who was spotted sporting a Lily & Jae cardigan, and whose innocent meets bratty attitude may just perfectly epitomize the brand.
-Jessalynn Keller