Marking a decade in the denim business in 2009, this Montreal-based
label is celebrating with a host of new styles and washes spanning the
denim spectrum. The super-skinny “Jennys” are back, and hipster kids
will love them in the new marble sky wash - the new take on acid wash.
The brand also takes on the “upscale grunge” trend that’s out for fall,
with black rip ‘Andreas” and the vintage ripped “Woodys” leading the
pack. Or choose to go the classic route with the perfect dark wash
straight-leg cut (“Allison” in raw), or faded boyfriend-style (“Mani”
in vintage). And while celebs like Natalie Portman and Jessica Alba may
be longtime fans, at around $100 a pop you don’t need a star salary to
slip into these baby blues.
-Jessalynn Keller