We know that the perfect jean is a thing of beauty, and if found, it’s
justifiable to buy two pairs at once. So when denim guru Jason Trotzuk
launched Fidelity Denim in 2005 we were worried about going broke.
Trotzuk, who formerly worked for Dish, founded the Vancouver-based line
on the idea that denim should be flattering and make women feel
fabulous. The result is a diverse selection of jeans, ranging from the
ultra-trendy Scoops (super skinnies) to the classic Belladonna
(mid-rise bootcut) to the flattering Octavia (trouser leg). With a
reputation for style and quality, it’s no surprise that celebs like
Lindsay Lohan, Jessica Alba, and Demi Moore have all been spotting
sporting Fidelity blues on their behinds.
-Jessalynn Keller