Joe Fresh Style is our country’s answer to cheapie chain stores such as
Top Shop and Zara, offering fashion forward separates and accessories
at piggy-bank friendly prices. Lead designer Joseph Mimran, whose
history in Canadian design includes the development of Alfred Sung,
Club Monaco, and Holt Renfrew Private Label, launched the brand in
2006, selling the collections at Superstores and Loblaw’s nationwide.
Look for trendy pieces like bubble skirts and belted rompers mixed with
preppy classics like ribbed cardigans. And with stylish “It girl”,
model Coco Rocha gracing a recent runway show, you know that the
fashion gods will approve.
-Jessalynn Keller