As host of MTV’s The After Show, former FLARE columnist Dan Levy charmed audiences with his witty banter and fetching frames. “When I was working at MTV, people would e-mail me asking where I bought my frames and I always felt a little uneasy telling a teenager to go out and pick up a $400 pair of glasses,” says Levy.
A glasses-wearer since grade three, he noticed a gap in the market that he wanted to fill—he says there were high-end luxury lines and high street accessories too cheap to fit with prescription lenses but nothing in between. Enter D.L. Eyewear: “fashionable frames that are optical quality at a price that is a little easier on the bank account.”
Named after streets in the Toronto neighbourhood where Levy grew up, the line features five styles, each in two colours that come in either optical frames or sunglasses. Levy owns all four pairs of the Whitehall frames—D.L.’s signature silhouette and the one MTV fans would associate with his days chatting about Lauren Conrad and the cast of The Hills.
The collection was designed as unisex but as Levy says, “The only frame I’d say that sways on the more feminine side is our cat eye silhouette (the Birch frame), which I suppose could be pulled off by a very adventurous gentleman. Ha!”
With a $95 price point, these are glasses to be collected. Levy himself says he has more than 35 pairs of glasses and hopes that people start their own wardrobe of frames. “We hope that people integrate them into their wardrobe as easily as they would a great hat or piece of jewellery. Prescription or no prescription, there’s never a bad time to play around with a great frame!”