Ssense, a Montreal-based ecommerce site, is doing a world first: an interactive, shoppable music video. And who better to show off the latest trends than the stylish Iggy Azalea?
The rising Australian rapper has already gained considerable attention for her fashionable style after releasing a free mixtape, Ignorant Art, and an accompanying series of YouTube videos last fall. With her signature blonde ponytail, bright lips and winged eyeliner, this rapper has a love for bright, tight, body-con outfits and sky-high shoes.
Her video “I Think She Ready,” featuring FKi and Diplo, was styled exclusively by Ssense. It blends elements of hip-hop street culture with Spring/Summer 2012 runway trends such as bright colours and prints and features designs by 3.1 Phillip Lim, Christopher Kane, Givenchy, and Preen.
To shop items seen in the clip, viewers can click on a Ssense hotspot in the video to access information on the styles shown. They will then be presented with images of the products and a direct link to the item on ssense.com for purchase.
Watch the music video below and click to buy what you like.–Erin Fitzsimmons