Love ’em or hate ’em, the Kardashians are everywhere. The family’s obsessive need to be in the spotlight fuels their careers, but their ignorance pisses a lot of people off, too. Most recently, Kim Kardashian West was accused of cultural appropriation (again) after she wore Fulani braids—a Black hairstlye—to the MTV Movie & TV Awards on June 16.
But this isn’t the first time the Kardashian krew has received serious backlash. From Kendall Jenner’s controversial Pepsi commercial to Khloé Kardashian’s Indigenous headdresses, the Kardashians continue to show how downright offensive they can be. Here’s the times the famous fam got it oh-so wrong.
When Kim Wore Fulani Braids AGAIN
At this point, it’s pretty clear Kim knows what she’s doing and just gives no fucks. She’s already been called out before for appropriating Black hairstyles (see below), but that didn’t stop her from stepping out at the MTV Movie & TV Awards wearing Fulani braids.
When Kim Sported “Bo Derek Braids”
Back in February, Kim shared a vid of her new hair on Snapchat and said, “So guys I did Bo Derek braids, and I’m really into it,” referencing the actor Bo Derek who wore the hairstyle in the 1979 film 10. The reality star also posted several shots of her hair on Instagram, which drew lots of criticism from followers.
“They are called Fulani braids and Black women in Africa and America have been doing them longer than Bo Derek,” one commenter on Instagram wrote. Another replied to the pic saying, “I love you Kim, but please stop with the cultural appropriation. You have a LOT of fans that are Black, and it’s disappointing to see you attribute a Black hairstyle to a white woman.”
When Kim Promoted Her Beauty Collection and the Internet Called Blackface
Her skin was definitely looking significantly darker…
When Kim Compared Herself to the Virgin Mary
Kim released a prayer candle on her Kimoji shop that depicted the reality star as the Virgin Mary. Yup, that’s right, Kim has compared herself to a biblical figure. Offended Catholics—and people who just know better—were quick to point out how disrespectful the candle is, and highlighted how sacred the Virgin Mary is in Catholicism. We’re betting Kim skipped most of her high school religion classes.
When Kendall Saved the World with Pepsi
The now-pulled Pepsi commercial was so offensive for so many reasons, we’re shocked it even made it to air. Between trivializing Black Lives Matter to belittling police brutality, the ad was so wrong. The commercial shows Kendal modelling in a photo shoot when she notices a protest happening in the streets outside. Intrigued, the star joins the protestors—many of whom are people of colour—who are holding signs that feature vague slogans like, “Join the conversation” and “Peace.” After grabbing a Pepsi from a cooler, Kendall notices that angry-looking police are blocking the protestors. She hands a cop a Pepsi—a moment captured by a Muslim photographer wearing a hijab—and, like magic, the officer smiles. Success! Kendall has saved the day. The offending scene appears like it could have been modelled on the well-known photo of Ieshia Evans, a Black woman who stood peacefully before police during a protest in Baton Rouge, La., last year.
When Kim Snapchatted About Minimum Wage
Earlier this year, Kim posted a Snapchat of a poster that read, “You can’t have a million dollar dream with a minimum wage work ethic.” It was classist garbage and we got real annoyed by it.
When Kim and Kayne Played “Middle-Class”
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The power couple were accused of “playing middle-class” when they staged a photo shoot in a rustic house that clearly wasn’t theirs.
When Khloé Wore a Headdress…Twice
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Khloé posed for pics in a Indigenous headdress at North West’s first b-day bash in 2014, which was themed “Kidchella.”
She also wore a headdress around the house while making out with a stuffed giraffe and filming Keeping Up With The Kardashians. Ugh, take a history lesson, Khlo.
When Kylie Wore Braids
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When Kylie posted a pic of her hair in cornrows, people were not impressed. The Hunger Games actor Amandla Stenberg responded to Jenner’s post by pointing out that she was appropriating Black culture while failing to empower Black Americans. That didn’t change her mind, though, as she still wears braids and sisters Khloé and Kim frequently sport the style, too.
When Khloé Posed by the Fidel Castro Monument in Cuba
Social media users fired back at the reality star, calling her uneducated and pointing out how many people suffered under the Castro dictatorship. One commentator said, “I guess Fidel is cool now? …. Ignorance or stupidity? I can’t decide.” Again, TAKE A HISTORY LESSON, KHLO!
When Kylie’s Skin Was Darkened
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People accused the 19-year-old of blackface, to which she replied “calm down,” and said her darkened skin tone was due to lighting. Sort of missing the point, Kylie.
When Scott Tried to be Funny?
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We can’t even.