The highly talked-about and comically photoshopped hat has finally reached its 15 minutes of fame. Or so we thought.

Sarah Ferguson, Princess Beatrice’s mum, announced yesterday on The Oprah Winfrey Show that the now-infamous Philip Treacy topper would be auctioned off on eBay to raise money for UNICEF and Children in Crisis.

The starting price is £5,000, but not to worry, if you don’t have the quid to spare, you can opt for the $9.99 paper version that promises “to attach fabulousness to [your] head.”

With so much buzz around this blush-toned headpiece, one could assume it stole Will and Kate’s thunder. Over 30 Facebook Fan Pages--ranging from 137,000 to 500 likes--to Tumblr sites, have devoted their time and imagination to ridicule the notorious lid. Noteable examples include Photoshopping cats jumping through the couture loop to pointing out its resemblance to the Evil Queen's mirror.

But what they say is true: there’s no such thing as bad publicity. Thanks to the hat-hating hoopla, money will be raised for a good cause.

Place your bids here.