Achieve a perfect pout with a few tips from Nars Cosmetics founder François Nars.

How to master fall’s matte lip:

For this modern look, options abound: neutral nudes and rich colours both work equally well. “Try a colour close to your skin tone for a universally flattering look,” suggests Nars, who created the matte pale-coral lip spotted on Marc Jacobs’ Fall 2010 runway. If you go for bright pigment, keep the look balanced by pairing it with minimal makeup. Finally, remember that a matte finish doesn’t mean a parched lip, so choose a lipstick loaded with hydrating ingredients.

How to give lips extra oomph:

Using a subtle lip liner can impart an instantly fuller look. “Make sure to blend so there is no obvious line around the lip,” says Nars. Another option is to dot a bit of gloss in the centre of your lips to add dimension.