Lancôme Hires YouTube Makeup Virtuoso Michelle Phan

Lancôme discovers how-to video star Michelle Phan

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WWD reports that Lancôme U.S. has signed on self-made YouTube star Michelle Phan of Tampa, Florida. Industry sources reveal that the luxury beauty brand will charge the 22-year-old with creating dedicated videos starring none other than Lancôme loot. Phan already has her own channel on YouTube where she broadcasts how-to makeup videos that have drawn over a hundred million views. Now, who will be the next company to hire fellow internet makeup star Lauren Luke?

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