Happy Birthday Voluminous

L’Oréal’s lash-plumping mascara turns 20


Twenty years and still going strong, L’Oréal Paris is celebrating a big birthday for its all-star lineup of lash-plumpers. Over the past two decades, the Voluminous family has grown to include four mascaras and has become a beauty staple for makeup artists and regular women alike. Our fave of the foursome? Voluminous Million Lashes, because it delivers the best of both worlds: volume and separation. We’ll be celebrating the anniversary with some extra batting and winking. How about you?

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