FLARE MAGAZINE
WRITER GUIDELINES

[Download a PDF version of these guidelines]

FLARE has been a magazine leader for more than 30 years, reaching more than 1.4 million women each month and providing Canadian women with cutting-edge international fashion, beauty, health, relating and entertainment coverage. Mixing Canadian news with that of the world’s fashion capitals, FLARE celebrates style innovators and the joys of fashion while empowering readers with accessible tips and advice.

FLARE and FLARE.com welcome your story ideas. We’re interested in inspiring and thought-provoking stories that speak to smart, savvy women aged 18-35 with a love of fashion and beauty. Feature stories can reach a maximum of 2,000 words; less for FLARE.com. For the chance to contribute, get to know us better by reading about our sections (see below), as well as back issues of the magazine, and visiting our website.
You can send your ideas, accompanied by clips and links of your previous work, to: editors@flare.com

Fashion
FLARE stories take readers front row and behind the scenes of international fashion collections, celebrating the inspirations, creators and personalities behind the latest trends with intelligent, in-depth profiles, essays and interviews. How-to-wear-it articles encourage experimentation while providing accessible service tips for the Canadian market. Samples of fashion stories include: An essay on the legacy of Yves Saint Laurent, and a Q&A interview with Olivier Theyskens.

Beauty
FLARE stories share global beauty news and trends and interpret them for the Canadian market with accessible beauty service that speaks to different ages and ethnicities. Samples include: Tips on how to give winter skin a boost, and profiles of celebrity fragrances.

Features & Health
FLARE stories offer a positive, intelligent approach to health and relating news and issues, answering readers’ top-of-mind health questions, and addressing their relating and relationship concerns. FLARE’s focus is a healthy approach to life, living, body and mind. Stories are a balance of reader anecdotes and expert tips and opinions, and often include sidebars. FLARE also publishes moving first-person accounts that reflect on some aspect of fashion, beauty, health and relating. Samples include: Ten easy health fixes, and the art and benefits of forgiveness.

Scene & Planet Flare
FLARE stories offer a positive celebrity focus, profiling up-and-coming talent as well as the top newsmakers from a stylish angle. Our Scene and Planet Flare sections highlight the best in cultural happenings, hotspots and news, at home and around the world.

Flare.com
Flare.com stories offer breaking news, as well as behind-the-scenes coverage of the latest fashion collections and global happenings. Visitors to the website are able to get up-close to experts and celebrities with exclusive interviews, videos and photo galleries. Stories also offer additional market service and how-to-wear it advice.